Modelo de gestión administrativa para el complejo turístico Tolas de Socapamba, cantón Ibarra
No Thumbnail Available
Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
En la actualidad las empresas turísticas han dado un salto cualitativo en lo referente al tipo de administración adoptada. El Complejo Turístico Tolas de Socapamba, ubicado en la ciudad de Ibarra ofrece servicios de hospedaje, alimentación y recreación. El principal problema identificado es la administración empírica por parte de los propietarios, lo que incide en la calidad de los servicios prestados. Este trabajo tiene como objetivo, diseñar un modelo de gestión administrativo que se adapte a las necesidades del Complejo Turístico Tolas de Socapamba para optimizar los recursos del negocio, a través del cumplimiento efectivo de las funciones y los procesos. La metodología utilizada parte de una investigación básica con enfoque mixto Los instrumentos para recabar los datos fueron un cuestionario aplicado a 40 turistas del complejo, así como una entrevista a los colaboradores del establecimiento. Los resultados más relevantes se resumieron en un análisis FODA, donde una las principales fortalezas es la variedad de servicios que ofrece el establecimiento incluyendo piscinas, canchas deportivas, salón de eventos, restaurante con comida típica y hospedaje, lo que atrae a diferentes tipos de visitantes. Así mismo, la debilidad donde se debe trabajar adecuadamente es en la parte de la comercialización de los servicios; no hay las estrategias de marketing y publicidad que el negocio requiere para llegar a un público más amplio. Por otra parte, existe la oportunidad de establecer alianzas con otras empresas turísticas, agencias de viajes o instituciones locales puede aumentar la exposición y captar nuevos segmentos de mercado. La peor amenaza para la empresa es inestabilidad económica del territorio ecuatoriano. Se concluye que, la implementación del modelo de gestión se considera como un proceso de mejora continua, donde, las evaluaciones periódicas del desempeño y resultados obtenidos, permiten realizar ajustes en función de los hallazgos.
At present, tourism companies have made a qualitative leap in terms of the type of administration adopted. The Tolas de Socapamba Tourist Complex, located in the city of Ibarra, offers lodging, food and recreation services. The main problem identified is the empirical administration by the owners, which affects the quality of the services provided. The objective of this work is to design an administrative management model that adapts to the needs of the Tolas de Socapamba Tourist Complex to optimize business resources, through effective compliance with functions and processes. The methodology used is based on a basic investigation with a mixed approach. The instruments to collect the data were a questionnaire applied to 40 tourists from the complex, as well as an interview with the collaborators of the establishment. The most relevant results were summarized in a SWOT analysis, where one of the main strengths is the variety of services offered by the establishment including swimming pools, sports courts, event room, restaurant with typical food and lodging, which attracts different types of visitors. . Likewise, the weakness where work must be done properly is in the part of the commercialization of services; there are not the marketing and advertising strategies that the business requires to reach a wider audience. On the other hand, there is an opportunity to establish alliances with other tourism companies, travel agencies or local institutions that can increase exposure and capture new market segments. The worst threat to the company is economic instability in the Ecuadorian territory. It is concluded that the implementation of the management model is considered as a process of continuous improvement, where periodic evaluations of performance and results obtained allow adjustments based on the findings.
At present, tourism companies have made a qualitative leap in terms of the type of administration adopted. The Tolas de Socapamba Tourist Complex, located in the city of Ibarra, offers lodging, food and recreation services. The main problem identified is the empirical administration by the owners, which affects the quality of the services provided. The objective of this work is to design an administrative management model that adapts to the needs of the Tolas de Socapamba Tourist Complex to optimize business resources, through effective compliance with functions and processes. The methodology used is based on a basic investigation with a mixed approach. The instruments to collect the data were a questionnaire applied to 40 tourists from the complex, as well as an interview with the collaborators of the establishment. The most relevant results were summarized in a SWOT analysis, where one of the main strengths is the variety of services offered by the establishment including swimming pools, sports courts, event room, restaurant with typical food and lodging, which attracts different types of visitors. . Likewise, the weakness where work must be done properly is in the part of the commercialization of services; there are not the marketing and advertising strategies that the business requires to reach a wider audience. On the other hand, there is an opportunity to establish alliances with other tourism companies, travel agencies or local institutions that can increase exposure and capture new market segments. The worst threat to the company is economic instability in the Ecuadorian territory. It is concluded that the implementation of the management model is considered as a process of continuous improvement, where periodic evaluations of performance and results obtained allow adjustments based on the findings.
Description
Keywords
Complejo turístico, Modelo de gestión, Empresas turísticas