Propuesta para el fortalecimiento de la oferta gastronómica del mercado Santo Domingo de Ibarra
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
El mercado Santo domingo de Ibarra, actualmente es un lugar donde personas de todas las edades se congregan, especialmente los fines de semana para compartir tiempo en familia y consumir los platillos que se preparan ahí, además de ser un lugar donde se conservan pocas de las preparaciones tradicionales de la zona. Como todos los mercados, en la ciudad de Ibarra es un lugar donde se comercializan muchos de los productos que forman parte de la alimentación de los pobladores de Ibarra y de los otros cantones del Ecuador que lo visitan, lo que lo convierte en un potencial atractivo gastronómico de la ciudad, con la debida gestión y procesos de cambio que se requieren, este podría ser el inicio del cambio del enfoque que se les debe dar a los mercados de la ciudad para que se vuelvan mucho más competitivos y cumplan estándares de calidad que permita venderlos como referentes de la gastronomía del Cantón. Ya que, en el proyecto se plantean ejemplos de actividades como estrategias que, en consideración del autor, son los más adecuados para fortalecer la gastronomía del mercado, las cuales podrían ser replicables a todos los mercados de la provincia de Imbabura.
The Santo Domingo of Ibarra´s market is currently a place where people of all ages congregate, especially on weekends to share family time and consume the dishes prepared there, as well as being a place where few of the traditional preparations of the area are preserved. Like all markets, in the city of Ibarra it is a place where many of the products that are part of the food of the inhabitants of Ibarra and the other cantons of Ecuador that visit it are marketed, which make it an attractive potential gastronomic of the city. With the proper management and change processes that are required, this could be the beginning of the change in the approach that should be given to the city's markets so that they become much more competitive and meet quality standards that allow them to be sold as benchmarks of the gastronomy of the Canton. Since, the project presents examples of activities as strategies that, in the author's consideration, are best suited to strengthen the gastronomy of the market, which could be replicable to all markets in the province of Imbabura.
The Santo Domingo of Ibarra´s market is currently a place where people of all ages congregate, especially on weekends to share family time and consume the dishes prepared there, as well as being a place where few of the traditional preparations of the area are preserved. Like all markets, in the city of Ibarra it is a place where many of the products that are part of the food of the inhabitants of Ibarra and the other cantons of Ecuador that visit it are marketed, which make it an attractive potential gastronomic of the city. With the proper management and change processes that are required, this could be the beginning of the change in the approach that should be given to the city's markets so that they become much more competitive and meet quality standards that allow them to be sold as benchmarks of the gastronomy of the Canton. Since, the project presents examples of activities as strategies that, in the author's consideration, are best suited to strengthen the gastronomy of the market, which could be replicable to all markets in the province of Imbabura.
Description
Keywords
Alimentos, Capacitación, Gastronómica