Sistema web de ventas en línea para la gestión de bordados a mano de la asociación de artesanos SARUMAKY en la parroquia La Esperanza, Ibarra
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
El centro de negocios y servicios artesanales SARUMAKY Yachay localizado en la
Parroquia La Esperanza de la ciudad de Ibarra, provincia de Imbabura. Es una empresa
dedicada al diseño, manufacturación y comercialización de artesanías como prendas
bordadas a mano y artículos en cuero o madera en las cuales tratan de expresar las
tradiciones y conocimientos ancestrales de esta parroquia a través de las mujeres y
hombres artesanos pertenecientes al sector. Es por ello que la administración de la
empresa requiere explorar nuevas herramientas que le posibiliten impulsar el nivel de
ventas, calidad y alcance de sus productos en el mercado artesanal del Ecuador.
El objetivo principal de esta investigación es el diseño y desarrollo de un sistema web
basada en el comercio electrónico el cual permita gestionar los procesos relacionados con
la comercialización y seguimiento de las órdenes de compra en la empresa SARUMAKY,
orientado a mejorar el manejo y gestión de la información de los productos y ventas de
las artesanías.
Las entrevistas se realizaron al Sr. Luis Pupiales quien está a cargo de la administración
y control de la producción en la asociación de artesanos, obteniendo así los lineamientos
acerca del funcionamiento general de la empresa referentes a temas de comercialización
y manufacturación de productos, necesarias para un correcto desenvolvimiento del
establecimiento.
Este sistema web cumple con los requerimientos planteados en la empresa SARUMAKY
Yachay, en base a las normativas indicadas por la administración. En el capítulo final de
esta investigación se presentan los resultados del desarrollo del sistema, conclusiones y
recomendaciones que se generaron en el transcurso del desarrollo de este proyecto de
investigación.
The business center and craft services SARUMAKY Yachay located in the Parish of La Esperanza in the city of Ibarra, province of Imbabura. It is a company dedicated to the design, manufacture and commercialization of handicrafts such as hand-embroidered garments and articles in leather or wood in which they try to express the traditions and ancestral knowledge of this parish through the women and men artisans belonging to the sector. That is why the administration of the company needs to explore new tools that allow it to boost the level of sales, quality and reach of its products in the artisanal market of Ecuador. The main objective of this research is the design and development of a web system based on electronic commerce which allows to manage the processes related to the commercialization and monitoring of purchase orders in the company SARUMAKY, aimed at improving the management and management of the information of the products and sales of the crafts. The interviews were conducted with Mr. Luis Pupiales who is in charge of the administration and control of production in the artisans' association, thus obtaining the guidelines on the general operation of the company regarding issues of marketing and manufacture of products, necessary for a correct development of the establishment. This web system complies with the requirements raised in the company SARUMAKY Yachay, based on the regulations indicated by the administration. In the final chapter of this research, the results of the development of the system, conclusions and recommendations that were generated in the course of the development of this research project are presented.
The business center and craft services SARUMAKY Yachay located in the Parish of La Esperanza in the city of Ibarra, province of Imbabura. It is a company dedicated to the design, manufacture and commercialization of handicrafts such as hand-embroidered garments and articles in leather or wood in which they try to express the traditions and ancestral knowledge of this parish through the women and men artisans belonging to the sector. That is why the administration of the company needs to explore new tools that allow it to boost the level of sales, quality and reach of its products in the artisanal market of Ecuador. The main objective of this research is the design and development of a web system based on electronic commerce which allows to manage the processes related to the commercialization and monitoring of purchase orders in the company SARUMAKY, aimed at improving the management and management of the information of the products and sales of the crafts. The interviews were conducted with Mr. Luis Pupiales who is in charge of the administration and control of production in the artisans' association, thus obtaining the guidelines on the general operation of the company regarding issues of marketing and manufacture of products, necessary for a correct development of the establishment. This web system complies with the requirements raised in the company SARUMAKY Yachay, based on the regulations indicated by the administration. In the final chapter of this research, the results of the development of the system, conclusions and recommendations that were generated in the course of the development of this research project are presented.
Description
Keywords
Ecommerce, Manufacturación, Gestión, Comercio