Plan de responsabilidad social empresarial para el taller artesanal Textiles Tabango, de la ciudad de Otavalo
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
La inclusión de la Responsabilidad Social Empresarial (RSE) como parte de la ética empresarial de las organizaciones, permite generar conciencia, compromiso y cambio de cultura de las acciones que genera la empresa por su actividad económica minimizando sus impactos negativos para transformarlos en positivos, mostrando una imagen sostenible y generando una ventaja competitiva. La Responsabilidad Social Empresarial tiene como fin promover que las empresas realicen sus operaciones de manera ética, logrando la obtención de beneficios a un largo plazo, mejorando su imagen empresarial, el clima laboral, aumentando la eficiencia y eficacia. Además de enfatizar la parte ambiental, que consideran las empresas como un factor de gran relevancia para su conservación y cuidado, bajo estrategias alineadas al nivel empresarial. Por lo cual es necesaria la incorporación de la Responsabilidad Social Empresarial en el Taller Artesanal “Textiles Tabango” partiendo de los principios éticos, los cuales se verán plasmados en su actividad diaria, de igual manera logrará que sus colaboradores instauren relaciones interpersonales, y contribuyan al desarrollo social de la comunidad. En el estado del arte se han plasmado una serie de aspectos importantes que ayudan a la comprensión de la Responsabilidad Social Empresarial, desde la perspectiva de varios autores, para en lo posterior determinar la situación actual de la empresa que nos permita determinar las acciones correctivas y preventivas a ejecutar. Una vez realizado el respectivo diagnóstico de la empresa, se procede a realizar un plan de Responsabilidad Social Empresarial para el Taller Artesanal “Textiles Tabango, para lograr solucionar las problemáticas que han sido detectadas.
The inclusion of Corporate Social Responsibility (CSR) as part of the business ethics of organizations, allows to generate awareness, commitment and change of culture of the actions generated by the company for its economic activity minimizing its negative impacts to transform them into positive, showing a sustainable image and generating a competitive advantage. The Corporate Social Responsibility aims to promote companies to carry out their operations in an ethical manner, achieving long-term benefits, improving their business image, the work environment, increasing efficiency and effectiveness. In addition to emphasizing the environmental part, which companies consider as a factor of great relevance for their conservation and care, under strategies aligned to the business level. Therefore, it is necessary to incorporate Corporate Social Responsibility in the 'Textiles Tabango' Artisan Workshop, based on ethical principles, which will be reflected in their daily activity, and will also ensure that their collaborators establish interpersonal relationships, and contribute to social development of the community. In the state of the art, a series of important aspects that help the understanding of Corporate Social Responsibility have been reflected, from the perspective of several authors, to subsequently determine the current situation of the company that allows us to determine corrective actions and preventive to execute. Once the respective diagnosis of the company has been made, a Corporate Social Responsibility plan for the 'Textiles Tabango Artisan Workshop' is carried out, in order to solve the problems that have been detected.
The inclusion of Corporate Social Responsibility (CSR) as part of the business ethics of organizations, allows to generate awareness, commitment and change of culture of the actions generated by the company for its economic activity minimizing its negative impacts to transform them into positive, showing a sustainable image and generating a competitive advantage. The Corporate Social Responsibility aims to promote companies to carry out their operations in an ethical manner, achieving long-term benefits, improving their business image, the work environment, increasing efficiency and effectiveness. In addition to emphasizing the environmental part, which companies consider as a factor of great relevance for their conservation and care, under strategies aligned to the business level. Therefore, it is necessary to incorporate Corporate Social Responsibility in the 'Textiles Tabango' Artisan Workshop, based on ethical principles, which will be reflected in their daily activity, and will also ensure that their collaborators establish interpersonal relationships, and contribute to social development of the community. In the state of the art, a series of important aspects that help the understanding of Corporate Social Responsibility have been reflected, from the perspective of several authors, to subsequently determine the current situation of the company that allows us to determine corrective actions and preventive to execute. Once the respective diagnosis of the company has been made, a Corporate Social Responsibility plan for the 'Textiles Tabango Artisan Workshop' is carried out, in order to solve the problems that have been detected.
Description
Keywords
Responsabilidad, Ética, Empresarial