Promoción turística de los atractivos del Centro Histórico de Ibarra aplicando modelos de realidad aumentada
No Thumbnail Available
Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
La presente investigación tiene como objetivo mejorar la difusión de los atractivos turísticos del Centro Histórico de Ibarra aplicando modelos de realidad aumentada mediante el uso de aplicaciones, mapas y códigos QR para su promoción. Este estudio utilizó el método descriptivo no experimental, el método deductivo y el método analítico el cual uso la entrevista y la encuesta para recolectar información. Se encontró que los atractivos turísticos de la zona no cuentan con la mejor promoción y falta de proyectos de difusión por parte de los entes gubernamentales y el formato tradicional de promoción turística no es el más adecuado para los jóvenes que desean vivir experiencias ligadas a la tecnología. Se determinó que los softwares Blender, Unity y Android Studio son las herramientas tecnológicas más adecuadas para generar modelos de realidad aumentada. Asimismo, se identificó que el segmento correcto para aplicar los métodos de realidad aumentada son los visitantes locales, en edades comprendidas entre 21-30 años, que pernoctan 1 día, una vez al año, motivados por el ocio y la recreación, que utilizan Smartphone, conocen la RA y desean hacer turismo a través de la tecnología. Luego, se seleccionaron los atractivos turísticos del Centro Histórico de Ibarra que presentan condiciones aptas para ser replicados con realidad aumentada. Se concluye que la innovación en la promoción de atractivos turísticos a través de la aplicación de estrategias de innovación turística utilizando nuevas tecnologías como el modelo de realidad aumentada, puede generar mejoras significativas en la difusión de los atractivos turísticos y en la ampliación del potencial turístico de Ibarra. Esta información es importante para ser tomada en consideración por los encargados del sector turismo de la zona y lograr cambios significativos a largo plazo. Culminando con la propuesta, Mapa del Centro Histórico de Ibarra con modelos de Realidad Aumentada.
The present research aims to improve the dissemination of tourist attractions in the Historical Center of Ibarra by applying augmented reality models through the use of applications, maps, and QR codes for their promotion. The study used the non-experimental descriptive method, deductive method, and analytical method. It was found that the tourist attractions in the area do not have the best promotion and lack diffusion projects by government entities, and the traditional format of tourist promotion is not the most suitable for young people who want to experience technology-related experiences. It was determined that Blender, Unity, and Android Studio software are the most appropriate technological tools to generate augmented reality models. Additionally, it was identified that the correct segment to apply AR methods are local visitors, aged between 21-30 years, who stay for 1 day, once a year, motivated by leisure and recreation, who use smartphones, know AR, and want to do tourism through technology. Then, the tourist attractions of the Historical Center of Ibarra that have suitable conditions to be replicated with AR were selected. It is concluded that innovation in the promotion of tourist attractions through the application of tourism innovation strategies using new technologies such as augmented reality models can generate significant improvements in the dissemination of tourist attractions and in expanding the tourism potential of the studied area. This information is important to be taken into consideration by those responsible for the tourism sector in the area and to achieve significant long-term changes. Ending with the proposal, a Map of the Historical Center of Ibarra with Augmented Reality models.
The present research aims to improve the dissemination of tourist attractions in the Historical Center of Ibarra by applying augmented reality models through the use of applications, maps, and QR codes for their promotion. The study used the non-experimental descriptive method, deductive method, and analytical method. It was found that the tourist attractions in the area do not have the best promotion and lack diffusion projects by government entities, and the traditional format of tourist promotion is not the most suitable for young people who want to experience technology-related experiences. It was determined that Blender, Unity, and Android Studio software are the most appropriate technological tools to generate augmented reality models. Additionally, it was identified that the correct segment to apply AR methods are local visitors, aged between 21-30 years, who stay for 1 day, once a year, motivated by leisure and recreation, who use smartphones, know AR, and want to do tourism through technology. Then, the tourist attractions of the Historical Center of Ibarra that have suitable conditions to be replicated with AR were selected. It is concluded that innovation in the promotion of tourist attractions through the application of tourism innovation strategies using new technologies such as augmented reality models can generate significant improvements in the dissemination of tourist attractions and in expanding the tourism potential of the studied area. This information is important to be taken into consideration by those responsible for the tourism sector in the area and to achieve significant long-term changes. Ending with the proposal, a Map of the Historical Center of Ibarra with Augmented Reality models.
Description
Keywords
Realidad aumentada, Promoción turística, Atractivos turísticos, Tecnología, Innovación turística