Diseño de una aplicación móvil turística para la identificación de geositios – Geoparque Imbabura
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Date
2023
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Publisher
PUCE - Ibarra
Abstract
Esta tesis se centra en el diseño de una aplicación móvil turística para mejorar la experiencia de los visitantes en el Geoparque Imbabura, Ecuador. El propósito principal es proporcionar una herramienta de referencia e información que facilite la exploración y la identificación de los geositios en esta región rica en patrimonio geológico y cultural. El Geoparque Imbabura alberga una amplia variedad de geositios, que abarcan desde formaciones geológicas únicas hasta paisajes impresionantes y sitios culturales significativos. A pesar de este potencial, la falta de información fácilmente accesible puede limitar la apreciación y el turismo en la zona del geoparque. El enfoque de esta tesis es multidisciplinario, fusionando aspectos tecnológicos, geológicos y turísticos. La metodología comienza con un minucioso estudio de los geositios en colaboración con expertos en geología y patrimonio cultural. Esta etapa es crucial para garantizar que la información suministrada en la aplicación sea precisa, completa y actualizada. El diseño de la aplicación se centra en la experiencia del usuario. Se crea una interfaz amigable y de navegación sencilla, permitiendo a los usuarios acceder de manera rápida e intuitiva a detalles sobre cada geositio. La aplicación incluye mapas georreferenciados, fotografías y descripciones detalladas, proporcionando una visión completa de la importancia y características de cada lugar. Para asegurar la efectividad de la aplicación, se realizan pruebas piloto con un grupo representativo de usuarios, tanto turistas como residentes locales. Los comentarios obtenidos se utilizan para optimizar la aplicación antes de su lanzamiento oficial. Una vez completada la aplicación, se implementa una estrategia de promoción en colaboración con las autoridades locales y las agencias de turismo. Se llevan a cabo campañas de concientización y se aprovechan eventos turísticos para dar a conocer la utilidad de la aplicación, alentando a los visitantes a descargarla y utilizarla durante su estadía en el Geoparque Imbabura.
This thesis focuses on the design of a tourist mobile application to improve the experience of visitors in the Imbabura Geopark, Ecuador. The main purpose is to provide a reference and information tool that facilitates the exploration and identification of geosites in this region rich in geological and cultural heritage. The Imbabura Geopark is home to a wide variety of geosites, ranging from unique geological formations to breathtaking landscapes and significant cultural sites. Despite this potential, the lack of easily accessible information may limit appreciation and tourism in the geopark area. The approach of this thesis is multidisciplinary, fusing technological, geological and tourist aspects. The methodology begins with a meticulous study of the geosites in collaboration with experts in geology and cultural heritage. This stage is crucial to ensure that the information provided in the application is accurate, complete and up-to-date. The design of the application focuses on the user experience. A friendly and easy-to-navigate interface is created, allowing users to quickly and intuitively access details about each geosite. The application includes georeferenced maps, photographs and detailed descriptions, providing a comprehensive overview of the importance and characteristics of each place. To ensure the effectiveness of the application, pilot tests are carried out with a representative group of users, both tourists and local residents. The feedback obtained is used to optimize the app before its official release. Once the application is complete, a promotion strategy is implemented in collaboration with local authorities and tourism agencies. Awareness campaigns are carried out and tourist events are used to publicize the usefulness of the application, encouraging visitors to download it and use it during their stay at the Imbabura Geopark.
This thesis focuses on the design of a tourist mobile application to improve the experience of visitors in the Imbabura Geopark, Ecuador. The main purpose is to provide a reference and information tool that facilitates the exploration and identification of geosites in this region rich in geological and cultural heritage. The Imbabura Geopark is home to a wide variety of geosites, ranging from unique geological formations to breathtaking landscapes and significant cultural sites. Despite this potential, the lack of easily accessible information may limit appreciation and tourism in the geopark area. The approach of this thesis is multidisciplinary, fusing technological, geological and tourist aspects. The methodology begins with a meticulous study of the geosites in collaboration with experts in geology and cultural heritage. This stage is crucial to ensure that the information provided in the application is accurate, complete and up-to-date. The design of the application focuses on the user experience. A friendly and easy-to-navigate interface is created, allowing users to quickly and intuitively access details about each geosite. The application includes georeferenced maps, photographs and detailed descriptions, providing a comprehensive overview of the importance and characteristics of each place. To ensure the effectiveness of the application, pilot tests are carried out with a representative group of users, both tourists and local residents. The feedback obtained is used to optimize the app before its official release. Once the application is complete, a promotion strategy is implemented in collaboration with local authorities and tourism agencies. Awareness campaigns are carried out and tourist events are used to publicize the usefulness of the application, encouraging visitors to download it and use it during their stay at the Imbabura Geopark.
Description
Keywords
Aplicación móvil turística, Geoparque imbabura, Geositios, Experiencia del usuario, Patrimonio geológico - Cultural