Planteamiento de una oferta gastronómica en base a una dieta vegetariana
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Date
2024
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Publisher
PUCE - Ibarra
Abstract
A medida que más personas adoptan dietas basadas en plantas por razones de salud, bienestar animal y sostenibilidad ambiental, se hizo evidente la necesidad de diversificar y mejorar las opciones vegetarianas disponibles localmente. La investigación se centró en recopilar información sobre dietas vegetarianas y su oferta en Ibarra, diagnosticar la situación actual y diseñar menús dinámicos y atractivos que satisfagan estas necesidades. El objetivo principal de esta investigación fue desarrollar una oferta gastronómica vegetariana en Ibarra que fuera atractiva, variada y sostenible. La metodología empleada incluyó recopilación de datos mediante encuestas, entrevistas y revisión bibliográfica. Se llevaron a cabo entrevistas con propietarios de restaurantes y encuestas a consumidores locales para entender sus preferencias y percepciones sobre las dietas vegetarianas. Además, se realizó un examen de la disponibilidad actual de productos/servicios en el mercado local. Los resultados de la investigación revelaron una creciente demanda por opciones vegetarianas en Ibarra, aunque la oferta actual era limitada y a menudo carecía de creatividad y variedad. Los consumidores valoran altamente la frescura y calidad de los ingredientes, así como la sostenibilidad de los productos ofrecidos. La adopción de estas recomendaciones contribuirá a posicionar a Ibarra como una ciudad innovadora y respetuosa con el bienestar de sus ciudadanos y del entorno.
As more people adopt plant-based diets for health, animal welfare, and environmental sustainability reasons, the need to diversify and improve locally available vegetarian options became evident. The research focused on gathering information about vegetarian diets and their availability in Ibarra, diagnosing the current situation, and designing dynamic and attractive menus to meet these needs. The main objective of this research was to develop a vegetarian culinary offering in Ibarra that was appealing, varied, and sustainable. The methodology employed included data collection through surveys, interviews, and literature review. Interviews with restaurant owners and surveys of local consumers were conducted to understand their preferences and perceptions of vegetarian diets. Additionally, an examination of the current availability of products/services in the local market was carried out. The research results revealed a growing demand for vegetarian options in Ibarra, although the current offerings were limited and often lacked creativity and variety. Consumers highly value the freshness and quality of ingredients, as well as the sustainability of the products offered. Adopting these recommendations will help position Ibarra as an innovative city that respects the well-being of its citizens and the environment.
As more people adopt plant-based diets for health, animal welfare, and environmental sustainability reasons, the need to diversify and improve locally available vegetarian options became evident. The research focused on gathering information about vegetarian diets and their availability in Ibarra, diagnosing the current situation, and designing dynamic and attractive menus to meet these needs. The main objective of this research was to develop a vegetarian culinary offering in Ibarra that was appealing, varied, and sustainable. The methodology employed included data collection through surveys, interviews, and literature review. Interviews with restaurant owners and surveys of local consumers were conducted to understand their preferences and perceptions of vegetarian diets. Additionally, an examination of the current availability of products/services in the local market was carried out. The research results revealed a growing demand for vegetarian options in Ibarra, although the current offerings were limited and often lacked creativity and variety. Consumers highly value the freshness and quality of ingredients, as well as the sustainability of the products offered. Adopting these recommendations will help position Ibarra as an innovative city that respects the well-being of its citizens and the environment.