Estudio de factibilidad para la creación de un bakery – coffee, Otavalo, Imbabura
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Date
2024
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Publisher
PUCE - Ibarra
Abstract
El estudio de factibilidad es una herramienta esencial para evaluar sistemáticamente nuevos proyectos, determinando su viabilidad económica y social, y permitiendo ajustes en su implementación. Este análisis integral abarca aspectos económicos, técnicos, legales y de cronograma, incluyendo un estudio de mercado para identificar tendencias, necesidades de los consumidores y evaluar la rentabilidad del proyecto. El análisis financiero detecta posibles dificultades y orienta acciones correctivas. El proyecto "Bakery Coffee" propone realizar un estudio de mercado en Otavalo para determinar la demanda, oferta, demanda insatisfecha y los precios que los consumidores estarían dispuestos a pagar, utilizando una metodología cualitativa y cuantitativa. Los resultados destacan la importancia de cumplir con las regulaciones gubernamentales, adaptarse a las preferencias del consumidor, mantener equipos actualizados y gestionar adecuadamente los desechos. El plan estratégico del proyecto busca ofrecer productos artesanales de alta calidad en un ambiente acogedor, con eventos culturales y capacitación continua del personal para mejorar la experiencia del cliente.
The feasibility study is an essential tool for systematically evaluating new projects, determining their economic and social viability, and allowing for adjustments in their implementation. This comprehensive analysis covers economic, technical, legal, and scheduling aspects, including a market study to identify trends, consumer needs, and assess the project's profitability. The financial analysis identifies potential difficulties and guides corrective actions. The "Bakery Coffee" project proposes conducting a market study in xvii Otavalo to determine demand, supply, unmet demand, and the prices consumers would be willing to pay, using both qualitative and quantitative methodologies. The results highlight the importance of complying with government regulations, adapting to consumer preferences, maintaining updated equipment, and properly managing waste. The project's strategic plan aims to offer high-quality artisanal products in a cozy environment, with cultural events and continuous staff training to enhance the customer experience.
The feasibility study is an essential tool for systematically evaluating new projects, determining their economic and social viability, and allowing for adjustments in their implementation. This comprehensive analysis covers economic, technical, legal, and scheduling aspects, including a market study to identify trends, consumer needs, and assess the project's profitability. The financial analysis identifies potential difficulties and guides corrective actions. The "Bakery Coffee" project proposes conducting a market study in xvii Otavalo to determine demand, supply, unmet demand, and the prices consumers would be willing to pay, using both qualitative and quantitative methodologies. The results highlight the importance of complying with government regulations, adapting to consumer preferences, maintaining updated equipment, and properly managing waste. The project's strategic plan aims to offer high-quality artisanal products in a cozy environment, with cultural events and continuous staff training to enhance the customer experience.