El papel de TikTok e Instagram en la promoción de salud mental entre nativos digitales
No Thumbnail Available
Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
Esta investigación explora el impacto de TikTok e Instagram en la promoción de la salud mental entre los nativos digitales, profundizando en cómo estas plataformas digitales afectan su bienestar psicológico. Se adoptó un enfoque mixto que combinó análisis de contenido y entrevistas en profundidad para estudiar 212 publicaciones en TikTok y 197 en Instagram, todas ellas pertenecientes a cuentas de diez profesionales de la psicología. Los resultados indican que, aunque este tipo de publicaciones generan un nivel moderadamente alto de 'likes', la cantidad de compartidos y comentarios es baja, lo que sugiere un grado limitado de compromiso con el contenido. El análisis de contenido destacó que en TikTok los temas más frecuentes relacionados con la salud mental son la autoestima, la ansiedad y la depresión, presentados generalmente con mensajes positivos y de apoyo. En cambio, Instagram tiende a explorar problemas de pareja y conflictos interpersonales, con un estilo más narrativo y visual. Ambas plataformas utilizan videos cortos y hashtags para aumentar la visibilidad de las publicaciones. Sin embargo, se destaca que, a pesar de la popularidad de estos contenidos y su nivel de interactividad, su baja viralidad limita su efectividad como herramientas de intervención psicoeducativa. Esta investigación subraya la necesidad de desarrollar estrategias más efectivas para aumentar la influencia y la difusión de los mensajes sobre salud mental en redes sociales, proponiendo un campo fértil para futuras investigaciones en esta área.
This research explores the impact of TikTok and Instagram in promoting mental health among digital natives, delving into how these digital platforms affect their psychological well-being. A mixed approach was adopted that combined content analysis and in-depth interviews to study 212 posts on TikTok and 197 on Instagram, all of them belonging to accounts of ten psychology professionals. The results indicate that, although these types of posts generate a moderately high level of likes, the number of shares and comments is low, suggesting a limited degree of engagement with the content. The content analysis highlighted that on TikTok the most frequent topics related to mental health are self-esteem, anxiety and depression, generally presented with positive and supportive messages. In contrast, Instagram tends to explore relationship problems and interpersonal conflicts, with a more narrative and visual style. Both platforms use short videos and hashtags to increase the visibility of the posts. However, it is highlighted that, despite the popularity of these contents and their level of interactivity, their low virality limits their effectiveness as psychoeducational intervention tools. This research highlights the need to develop more effective strategies to increase the influence and dissemination of mental health messages on social media, proposing a fertile field for future research in this area.
This research explores the impact of TikTok and Instagram in promoting mental health among digital natives, delving into how these digital platforms affect their psychological well-being. A mixed approach was adopted that combined content analysis and in-depth interviews to study 212 posts on TikTok and 197 on Instagram, all of them belonging to accounts of ten psychology professionals. The results indicate that, although these types of posts generate a moderately high level of likes, the number of shares and comments is low, suggesting a limited degree of engagement with the content. The content analysis highlighted that on TikTok the most frequent topics related to mental health are self-esteem, anxiety and depression, generally presented with positive and supportive messages. In contrast, Instagram tends to explore relationship problems and interpersonal conflicts, with a more narrative and visual style. Both platforms use short videos and hashtags to increase the visibility of the posts. However, it is highlighted that, despite the popularity of these contents and their level of interactivity, their low virality limits their effectiveness as psychoeducational intervention tools. This research highlights the need to develop more effective strategies to increase the influence and dissemination of mental health messages on social media, proposing a fertile field for future research in this area.
Description
Keywords
Nativos digitales, Salud mental, Instagram, Tiktok, Interactividad