Aplicación móvil y sitio web con streaming de audio y video para la empresa de comunicación radial La Premier FM
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
El siguiente proyecto de investigación fue desarrollado en la empresa comunicacional La Premier de la ciudad de Ibarra, mismo que se dedica a la difusión de contenidos multimedia audibles para la zona de Imbabura y cuenta con más de 18 años de trayectoria radial, lo que le ha permitido posicionarse como líder en la emisión de transmisiones deportivas y eventos de alta jerarquía dentro y fuera del país. El objetivo del proyecto se enmarca en difundir todo el contenido multimedia de la empresa, a través de internet a nivel mundial; ya que actualmente esta no cuenta con un sitio en la web, donde los usuarios puedan encontrar información relevante, ni disfrutar de sus contenidos. Para esto se utiliza herramientas de software libre, que permitan subir a un sitio web todos los contenidos, y diseñar varios apartados que adicionan módulos determinantes que ayudarán en la sumatoria de un nuevo público objetivo ya no solo regional, sino global que amplifica el conocimiento de la empresa de forma masiva en internet. El sitio, está sustentado con información de la empresa, programas, eventos, noticias, entrevistas, artículos y contenido propio del personal que labora en la empresa radial, además posibilitar el acceso al Streaming de audio y enlaces a las transmisiones en vivo que la empresa realice mediante las plataformas digitales. Así también se incluye una aplicación móvil que puede ser descargada por los usuarios finales, aprovechando la gran acogida actual de los Smartphone, y al ser de uso común en el diario vivir. Dicha APP aloja varios aspectos importantes que identifican a la empresa; pero su mayor fortaleza es brindar el servicio de streaming de audio y video, para que las personas accedan de forma directa al contenido multimedia. En el caso de los anunciantes, podrán obtener información de las ofertas publicitarias y pedir una visita que posibilite la pauta de anuncios en la empresa, y dar a conocer su producto mediante los concursos abiertos a todo público.
The following research Project was developed in the communication company La Premier” of Ibarra city, which is dedicated to the diffusion of audible multimedia content for the Imbabura province in Ecuador. It has more than 18 years of radio career, which has allowed to be the leader in the emission of sports broadcasts and high-level events inside and outside the country. The objective of the project is framed in spreading all the multimedia content of the company through internet to the world, because of it does not have a website currently, where users can find relevant information, or enjoy its contents through all over the world Free software tools are used for this project, which allow that all content is uploaded to a website, and to design several sections that will be added like determining modules that will help in the sum of a new target audience; they are not only regional, but also global that amplifies the knowledge of the company massively on the internet. The site is supported by company information, programs, events, news, interviews, articles and content of the people that works in the radio Company. It also allows the access to audio streaming and links to live broadcasts that the company perform through digital platforms. This also includes a mobile application that can be downloaded by the end users, taking advantage of the current great reception of the Smartphone, and being commonly used in daily life. This APP hosts several important aspects that identify the company; but its greatest strength is to provide the streaming audio and video service, so that people directly access multimedia content. In the case of advertisers, they will be able to obtain information about the advertising offers and request a visit that makes possible the pattern of advertisements in the company, and to announce their product through open contests to all public.
The following research Project was developed in the communication company La Premier” of Ibarra city, which is dedicated to the diffusion of audible multimedia content for the Imbabura province in Ecuador. It has more than 18 years of radio career, which has allowed to be the leader in the emission of sports broadcasts and high-level events inside and outside the country. The objective of the project is framed in spreading all the multimedia content of the company through internet to the world, because of it does not have a website currently, where users can find relevant information, or enjoy its contents through all over the world Free software tools are used for this project, which allow that all content is uploaded to a website, and to design several sections that will be added like determining modules that will help in the sum of a new target audience; they are not only regional, but also global that amplifies the knowledge of the company massively on the internet. The site is supported by company information, programs, events, news, interviews, articles and content of the people that works in the radio Company. It also allows the access to audio streaming and links to live broadcasts that the company perform through digital platforms. This also includes a mobile application that can be downloaded by the end users, taking advantage of the current great reception of the Smartphone, and being commonly used in daily life. This APP hosts several important aspects that identify the company; but its greatest strength is to provide the streaming audio and video service, so that people directly access multimedia content. In the case of advertisers, they will be able to obtain information about the advertising offers and request a visit that makes possible the pattern of advertisements in the company, and to announce their product through open contests to all public.
Description
Keywords
Sitio web, Aplicación, Streaming