Inteligencia de mercados para la exportación de rosas de la finca “Angelique Flowers” del cantón Espejo provincia del Carchi
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Date
2025
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Publisher
PUCE - Ibarra
Abstract
Angelique Flowers comienza en el año 2015, con 2.50 hectáreas de tierra apta y fértil ubicadas en el cantón Espejo provincia del Carchi, se encuentra a más de 3.100 metros de altura, factor importante para obtener una flor con todas las características de la palabra “calidad”, la comercialización la realiza a nivel local y nacional y se encuentra en negociaciones internacionales para ingresar con el producto al mercado internacional. La investigación tiene como objetivo realizar una inteligencia de mercados para exportación de rosas naturales de la finca “Angelique Flowers” hacia el mercado alemán, sabiendo que dicha empresa actualmente desea internacionalizar su producto. Como medios de búsqueda se trabaja mediante información de página oficiales como es TradeMap, ProEcuador. Además, se aplica instrumentos de investigación para la recolección de datos para así tomar las medidas necesarias para realizar el plan de exportación y la puesta en marcha del proyecto. Las rosas frescas cubren la demanda local y ahora con esta investigación se determina que el mercado a exportar es Alemania siendo el país que tiene mayor acogida; además cabe mencionar que la internacionalización de varias empresas y marcas ecuatorianas que se expandieron a mercados internacionales han demostrado que hay oportunidades para crecer en nichos específicos.
Angelique Flowers begins in 2015, with 2.50 hectares of suitable and fertile land located in the canton Espejo province of Carchi, is located more than 3,100 meters high, important factor to obtain a flower with all the characteristics of the word quality”, the marketing is done locally and nationally and is in international negotiations to enter the international market with the product. The objective of the research is to carry out a market intelligence for the export of natural roses from the farm Angelique Flowers” to the German market, knowing that the company currently wants to internationalize its product. As a means of search we work with information from official web pages such as TradeMap, ProEcuador. In addition, research instruments are applied to collect data in order to take the necessary measures to carry out the export plan and the implementation of the project. Fresh roses cover the local demand and now with this research it is determined that the market to export is Germany, being the country that has the greatest acceptance; it is also worth mentioning that the internationalization of several Ecuadorian companies and brands that expanded to international markets have shown that there are opportunities to grow in specific niches.
Angelique Flowers begins in 2015, with 2.50 hectares of suitable and fertile land located in the canton Espejo province of Carchi, is located more than 3,100 meters high, important factor to obtain a flower with all the characteristics of the word quality”, the marketing is done locally and nationally and is in international negotiations to enter the international market with the product. The objective of the research is to carry out a market intelligence for the export of natural roses from the farm Angelique Flowers” to the German market, knowing that the company currently wants to internationalize its product. As a means of search we work with information from official web pages such as TradeMap, ProEcuador. In addition, research instruments are applied to collect data in order to take the necessary measures to carry out the export plan and the implementation of the project. Fresh roses cover the local demand and now with this research it is determined that the market to export is Germany, being the country that has the greatest acceptance; it is also worth mentioning that the internationalization of several Ecuadorian companies and brands that expanded to international markets have shown that there are opportunities to grow in specific niches.
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Keywords
Rosas naturales, Exportación, Nichos de mercado, Trademap, Mipro, Exportación