Estudio de factibilidad para la ampliación de la empresa 'Solo Babys', Atuntaqui, Imbabura
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Date
2023
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Publisher
PUCE - Ibarra
Abstract
El presente trabajo de investigación tiene como objetivo elaborar un estudio de factibilidad para la ampliación de la empresa Solo Baby´s Atuntaqui- Imbabura; este estudio se ha generado a razón de que el área de ventas ha registrado un aumento de la demanda segmento ropa infantil desde el año 2022, sin embargo, la fábrica y su capacidad instalada actual no logra satisfacer los requerimientos del mercado debido al limitado volumen de producción. En consecuencia, es necesario realizar el respectivo estudio para determinar las necesidades de la organización y diseñar la propuesta. Para este estudio se utilizó los métodos de investigación deductivo y analítico sintético, con diseño no experimental con eje transversal ya que se procedió a realizar el proceso de recolección y análisis de la información obtenida a través de la entrevista aplicada al grupo selecto representantes de los grupos de interés. Además, se complementa con un enfoque mixto porque está constituido por ciertos datos y detalles cuantitativos y cualitativos. Finalmente, el alcance del proyecto es descriptivo por cuanto se expone la situación comercial y productiva, así como también las debilidades, fortalezas, y las oportunidades. La propuesta se ha desarrollado en tres etapas importantes que son: el estudio de mercado mediante el cual se determinó la oferta y la demanda insatisfecha, el estudio técnico a través del mismo que efectuó la elección de maquinaria, materiales y e instrumentos esenciales en el proceso de producción, el tamaño óptimo de la empresa, la redistribución de la planta; y por último se encuentra el análisis financiero que contribuye a evidenciar y sustentar la opción la de ampliar la fábrica de Solo Babys.
The objective of this research work is to prepare a feasibility study for the expansion of the Solo Baby's Atuntaqui-Imbabura company; This study has generated a reason that the sales area has registered an increase in the demand for the children's clothing segment since the year 2022, however, the factory and its current installed capacity cannot satisfy the market requirements due to the limited volume of production. Consequently, it is necessary to carry out the respective study to determine the needs of the organization and design the proposal. For this study, the deductive and synthetic analytical research methods were improved, with a non-experimental design with a transversal axis, since the process of collecting and analyzing the information obtained through the interview applied to the select group of representatives of the groups was carried out. of interest. Furthermore, it is complemented by a mixed approach because it is assembled by certain quantitative and qualitative data and details. And finally, the scope of the project is descriptive in that it exposes the commercial and productive situation, as well as the weaknesses, strengths and opportunities. The proposal has been developed in three important stages that are: the prolonged market study through which the supply and unsatisfied demand are identified, the technical study through which the choice of machinery, materials and essential instruments in the production process was made. production, the optimal size of the company, the redistribution of the plant; and finally, there is the financial analysis that contributes to demonstrate the feasibility of expanding the Solo Babys factory.
The objective of this research work is to prepare a feasibility study for the expansion of the Solo Baby's Atuntaqui-Imbabura company; This study has generated a reason that the sales area has registered an increase in the demand for the children's clothing segment since the year 2022, however, the factory and its current installed capacity cannot satisfy the market requirements due to the limited volume of production. Consequently, it is necessary to carry out the respective study to determine the needs of the organization and design the proposal. For this study, the deductive and synthetic analytical research methods were improved, with a non-experimental design with a transversal axis, since the process of collecting and analyzing the information obtained through the interview applied to the select group of representatives of the groups was carried out. of interest. Furthermore, it is complemented by a mixed approach because it is assembled by certain quantitative and qualitative data and details. And finally, the scope of the project is descriptive in that it exposes the commercial and productive situation, as well as the weaknesses, strengths and opportunities. The proposal has been developed in three important stages that are: the prolonged market study through which the supply and unsatisfied demand are identified, the technical study through which the choice of machinery, materials and essential instruments in the production process was made. production, the optimal size of the company, the redistribution of the plant; and finally, there is the financial analysis that contributes to demonstrate the feasibility of expanding the Solo Babys factory.
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Keywords
Estudio de factibilidad, Ampliación de planta, Confección ropa infantil