Plan de negocios para la creación de un centro de acopio y comercializadora de panela en el cantón Ibarra
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
El presente trabajo de investigación que lleva por título Plan de negocios para la creación de un centro de acopio y comercializadora de panela en el cantón Ibarra, tiene por objetivo principal la creación de un centro de acopio y comercialización de panela en el cantón Ibarra que cumpla con los requerimientos de la demanda, a través de la planificación estructurada mediante un estudio de mercado, técnico y financiero englobado en un plan del futuro negocio; por ello cuenta con tres partes principales, en la primera se encuentra el Estado del Arte que precisamente corresponde al sustento científico que dio sentido a las diversas acciones y al entendimiento de las mismas, cumplió con la normativa para la presentación de documentos formales y las políticas adoptadas por la Pontificia Universidad Católica del Ecuador Sede-Ibarra. En segunda instancia, se presentó los Materiales y Métodos, es aquí donde se adoptó la metodología basada en un enfoque cualitativo y cuantitativo, cuyos métodos fueron: Inductivo, Deductivo, Analítico y Sintético; cabe indicar que en esta parte se detalló de forma precisa la forma cómo se extrajo la respectiva información a través de los diferentes instrumentos para dar soporte a lo que siguió. En la tercera parte se presentó los Resultado y la Discusión, es decir, partiendo de lo anterior se desarrolló los instrumentos, por lo cual se generó un análisis del mercado y sus características a la vez que generó un análisis profundo de ello; es necesario indicar que a continuación se diseñó como soporte el Plan de Negocios en base de tres aspectos relevante, mercado, parte técnica y financiera, para luego terminar con las conclusiones, recomendaciones y anexos.
The present research work entitled Business plan for the creation of a center for the collection and marketing of panela in the Ibarra canton, has as its main objective the creation of a center for the collection and commercialization of panela in Ibarra canton. that meets the requirements of demand, through structured planning through a market, technical and financial study encompassed in a plan of the future business; for that reason it has three main parts, in the first one is the State of the Art that precisely corresponds to the scientific support that gave meaning to the diverse actions and to the understanding of the same, complied with the regulations for the presentation of formal documents and policies. adopted by the Pontificia Universidad Católica del Ecuador Sede-Ibarra. In second instance, the Materials and Methods were presented, this is where the methodology based on a qualitative and quantitative approach was adopted, whose methods were: Inductive, Deductive, Analytical and Synthetic; It should be noted that this part detailed in detail the way in which the respective information was extracted through the different instruments to support what followed. In the third part the Results and the Discussion were presented, that is to say, starting from the above, the instruments were developed, for which an analysis of the market and its characteristics was generated while generating an in-depth analysis of it; It is necessary to indicate that the Business Plan was then designed as a support on the basis of three relevant aspects, market, technical and financial part, and then to finish with the conclusions recommendations and annexes.
The present research work entitled Business plan for the creation of a center for the collection and marketing of panela in the Ibarra canton, has as its main objective the creation of a center for the collection and commercialization of panela in Ibarra canton. that meets the requirements of demand, through structured planning through a market, technical and financial study encompassed in a plan of the future business; for that reason it has three main parts, in the first one is the State of the Art that precisely corresponds to the scientific support that gave meaning to the diverse actions and to the understanding of the same, complied with the regulations for the presentation of formal documents and policies. adopted by the Pontificia Universidad Católica del Ecuador Sede-Ibarra. In second instance, the Materials and Methods were presented, this is where the methodology based on a qualitative and quantitative approach was adopted, whose methods were: Inductive, Deductive, Analytical and Synthetic; It should be noted that this part detailed in detail the way in which the respective information was extracted through the different instruments to support what followed. In the third part the Results and the Discussion were presented, that is to say, starting from the above, the instruments were developed, for which an analysis of the market and its characteristics was generated while generating an in-depth analysis of it; It is necessary to indicate that the Business Plan was then designed as a support on the basis of three relevant aspects, market, technical and financial part, and then to finish with the conclusions recommendations and annexes.
Description
Keywords
Plan de negocios, Comercialización, Acopio