Plan de negocios para la ampliación del centro de servicios automotriz Usallantas de la ciudad de Ibarra
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
En la ciudad de Ibarra, en las calles Cristobal de Troya y Gonzalo Gómez Jurado se encuentra la empresa USA LLANTAS cuyo propietario es el señor Franklin André Rosero López, en condición de persona natural no obligada a llevar contabilidad, dicha empresa actualmente cuenta con 5 trabajadores. La idea de tener este negocio surgió hace 10 años donde se vio la opción de crear un pequeño negocio y a largo plazo llegar a expandir los servicios que oferta, así como en diversas provincias. Es así como se inicia las operaciones, con una pequeña área de compra y venta de llantas usadas\; con el paso del tiempo, esta empresa ha venido aumentando su capacidad de venta, llegando a obtener un espacio adicional para el equipamiento de nuevas máquinas para el enllantaje y venta de llantas nuevas\; tal es así que en la actualidad su actividad principal está enfocada en prestar el servicio de compra y venta de llantas usadas, enllantaje, ventas de llantas nuevas y tiene como proyecto futuro la ampliación de su centro de servicios, entre los que se encuentran balanceo, alineación, lavado y cambio de aceite de autos. En la actualidad la empresa no cuenta con una organización que permita un buen manejo y control de los recursos, puesto que actualmente no se tiene bien definido su misión, visión o valores, no cuenta con un plan estratégico, también le falta una organización formal, que le permita mejorar y desarrollar mas servicios para los clientes. Esta empresa no dispone de una información para realizar un modelo de negocio, esto es perjudicial ya que se puede generar pérdidas sin que los propietarios perciban esta realidad\; así también la empresa no tiene una estructura y cultura organizacional bien definida, ha venido llevando una administración empírica, por tal motivo no dispone de un documento formal en donde se precise su filosofía, de tal manera en la empresa no existen políticas de control o manual de funciones para sus empleados, lo que repercute de forma negativa en el ambiente interno de la empresa y en su nivel de competitividad. En la ciudad de Ibarra el crecimiento vehicular es notorio, con ello se produce el incremento de la demanda de productos y servicios, lo que permite una oportunidad de negocio para que la empresa aproveche esta oportunidad de crecimiento, ampliando su gama de servicios e infraestructura con el fin de satisfacer las necesidades del cliente.
In the city of Ibarra, on the streets Cristobal de Troya and Gonzalo Gómez Jurado is the company USA LLANTAS whose owner is Mr. Franklin André Rosero López, as a natural person not obliged to keep accounts. This company currently has 5 workers. The idea of having this business arose 10 years ago where the option of creating a small business was seen and in the long term, it could expand the services it offers, as well as in several provinces. This is how operations begin, with a small area of purchase and sale of used tires\; With the passage of time, this company has been increasing its sales capacity, reaching to obtain an additional space for the equipment of new machines for the enllantaje and sale of new tires\; So much so that currently its main activity is focused on providing the service of buying and selling used tires, enllantaje, sales of new tires and has as a future project the expansion of its service center, among which are rolling, alignment, washing and change of car oil. At present the company does not have an organization that allows good management and control of resources, since currently its mission, vision or values are not well defined, it does not have a strategic plan, it also lacks a formal organization, that allows him to improve and develop more services for clients. This company does not have information to make a business model, this is harmful since losses can be generated without the owners perceiving this reality\; In this way, the company does not have a well defined organizational structure and culture, it has been carrying out an empirical administration, for this reason it does not have a formal document where its philosophy is specified, so that in the company there are no control or manual policies of functions for its employees, which negatively affects the internal environment of the company and its level of competitiveness. In the city of Ibarra the vehicular growth is notorious, with this there is an increase in the demand for products and services, which allows a business opportunity for the company to take advantage of this growth opportunity, expanding its range of services and infrastructure with In order to meet the needs of the client.
In the city of Ibarra, on the streets Cristobal de Troya and Gonzalo Gómez Jurado is the company USA LLANTAS whose owner is Mr. Franklin André Rosero López, as a natural person not obliged to keep accounts. This company currently has 5 workers. The idea of having this business arose 10 years ago where the option of creating a small business was seen and in the long term, it could expand the services it offers, as well as in several provinces. This is how operations begin, with a small area of purchase and sale of used tires\; With the passage of time, this company has been increasing its sales capacity, reaching to obtain an additional space for the equipment of new machines for the enllantaje and sale of new tires\; So much so that currently its main activity is focused on providing the service of buying and selling used tires, enllantaje, sales of new tires and has as a future project the expansion of its service center, among which are rolling, alignment, washing and change of car oil. At present the company does not have an organization that allows good management and control of resources, since currently its mission, vision or values are not well defined, it does not have a strategic plan, it also lacks a formal organization, that allows him to improve and develop more services for clients. This company does not have information to make a business model, this is harmful since losses can be generated without the owners perceiving this reality\; In this way, the company does not have a well defined organizational structure and culture, it has been carrying out an empirical administration, for this reason it does not have a formal document where its philosophy is specified, so that in the company there are no control or manual policies of functions for its employees, which negatively affects the internal environment of the company and its level of competitiveness. In the city of Ibarra the vehicular growth is notorious, with this there is an increase in the demand for products and services, which allows a business opportunity for the company to take advantage of this growth opportunity, expanding its range of services and infrastructure with In order to meet the needs of the client.
Description
Keywords
Plan de negocios, Automotriz, Cliente