Propuesta para la implementación del servicio de catering para la cafetería y heladería Victoria ubicada en la ciudad de Ibarra
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
La presente investigación tiene como fin realizar una propuesta para la implementación del servicio de catering en la Cafetería y Heladería Victoria ubicada en la ciudad de Ibarra, el presente trabajo de investigación inicia con la recopilación de fuentes bibliográficas, se aplica los métodos de investigación, como el método descriptivo y cualitativo para ir de las generalidades a las particularidades de los fenómenos estudiados, así como también basándose en una investigación descriptiva para este fin. Para la recopilación de la información se aplicaron encuestas y una entrevista a la Gerente propietaria del local, dentro de los resultados obtenidos en las encuestas se puede observar que hay acogida a la presente propuesta, utilizando el método cuantitativo se recopiló datos que sirvieron para entender los problemas actuales y qué se debe cambiar a futuro, al incrementar el servicio de catering en la cafetería se ofertaría una alternativa más a la misma, ofreciendo un servicio eficiente y de calidad. El objetivo principal de la presente investigación es dar un aporte al negocio existente, y a su vez la misma sea llevada a cabo en todos sus niveles para alcanzar la meta de ser competitivos en un mercado saturado de servicios que no prestan lo necesario para ser diferenciados. Frente a la oportunidad de negocio empezamos a utilizar la investigación visual como primera instancia para determinar procesos que se realizan sin control o dirección pertinentes. Además del método cualitativo, se pudo analizar información valiosa otorgada de los clientes de la Cafetería y Heladería Victoria, así como también de la gerente, para entender que es lo que desea el cliente y como le gustaría recibir un servicio de calidad. Una vez analizada la información recopilada, se logró resolver varias interrogantes como, cuál es la opinión de la clientela al enterarse del nuevo servicio de catering y cuantos de ese universo estarían dispuestos a ser parte del nuevo servicio, como resultado se puede concluir que la propuesta tuvo una buena acogida.
The present investigation has as purpose to realize a proposal for the implementation of the service of catering in the Coffee shop and Ice cream shop Victory located in the city of Ibarra, the present work of investigation begins with the compilation of bibliographical sources, the methods of investigation are applied, like the descriptive and qualitative method to go from the generalities to the particularities of the phenomena studied, as well as based on a descriptive investigation for this purpose. For the collection of the information, surveys and an interview were applied to the Manager who owns the premises, within the results obtained in the surveys it can be seen that there is acceptance of the present proposal, using the quantitative method, data was collected that served to understand the current problems and what should be changed in the future, by increasing the catering service in the cafeteria would offer an alternative to it, offering an efficient and quality service. The main objective of this research is to give a contribution to the existing business, and in turn it is carried out at all levels to achieve the goal of being competitive in a market saturated with services that do not provide what is necessary to be differentiated. Faced with the business opportunity, we began to use visual investigation as the first instance to determine processes that are carried out without relevant control or direction. In addition to the qualitative method, it was possible to analyze valuable information provided by the customers of the Victoria Coffee Shop and Ice Cream Shop, as well as the manager, to understand what the client wants and how he would like to receive a quality service. Once the information collected was analyzed, several questions were answered such as, what is the opinion of the clientele when learning about the new catering service and how many of that universe would be willing to be part of the new service, as a result it can be concluded that the proposal It had a good reception.
The present investigation has as purpose to realize a proposal for the implementation of the service of catering in the Coffee shop and Ice cream shop Victory located in the city of Ibarra, the present work of investigation begins with the compilation of bibliographical sources, the methods of investigation are applied, like the descriptive and qualitative method to go from the generalities to the particularities of the phenomena studied, as well as based on a descriptive investigation for this purpose. For the collection of the information, surveys and an interview were applied to the Manager who owns the premises, within the results obtained in the surveys it can be seen that there is acceptance of the present proposal, using the quantitative method, data was collected that served to understand the current problems and what should be changed in the future, by increasing the catering service in the cafeteria would offer an alternative to it, offering an efficient and quality service. The main objective of this research is to give a contribution to the existing business, and in turn it is carried out at all levels to achieve the goal of being competitive in a market saturated with services that do not provide what is necessary to be differentiated. Faced with the business opportunity, we began to use visual investigation as the first instance to determine processes that are carried out without relevant control or direction. In addition to the qualitative method, it was possible to analyze valuable information provided by the customers of the Victoria Coffee Shop and Ice Cream Shop, as well as the manager, to understand what the client wants and how he would like to receive a quality service. Once the information collected was analyzed, several questions were answered such as, what is the opinion of the clientele when learning about the new catering service and how many of that universe would be willing to be part of the new service, as a result it can be concluded that the proposal It had a good reception.
Description
Keywords
Catering, Servicios, Gastronómico