Browsing by Author "Romero Schumacher, Paola Regina"
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The use of english in the Visual kei movement(PUCE - Quito, 2011) Romero Schumacher, Paola ReginaHowever, the use of English is not restricted to music. Magazines and fashion brands which promote this movement use English as well, in order to get the attention of young Japanese readers. Why does a band from a non-English-speaking country choose this language in this movement? Japan is a monolingual country, and even though English is taught in middle and high school, it is not used in daily life, as in other countries such as India, Singapore, Malawi, among others. As a result, English becomes an advertising strategy for several products and media; therefore Visual Kei bands could also think their music will be heard by more Japanese people because of the use of this exotic” language. The use of English in this movement has interesting features. Nevertheless, these have never been described nor analyzed before; there are no published studies about this topic. It is very important to ask ourselves why there are no analyses concerning the use of English in the Visual Kei Movement. And, why use English? English is a global language and because of different historical and political...