Browsing by Author "Pineda Conteron, Cinthya Carolina"
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Item Open Access Plan de exportación de sacos de lana hechos a mano de la empresa Teen New York hacia el mercado Estadounidense(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-03) Pineda Conteron, Cinthya CarolinaIn this study the export procedure was defined to internationalize the products of the company Teen New York to the USA market, through interviews in the cargo transportation companies that exist in the city of Otavalo, they established the main requirements to enter the market. Product to the market, the seasons in which the export takes place, the means of transport and the quantities that are sent in a container by maritime transport. In addition, customers in the target market researched prices in Fob terms in the incoterm of the products, as well as the forms of payment, tastes and preferences of consumers, competition and logistics that they use. The export plan includes a description of the company and the strategic planning carried out for it, the organizational structure and the manuals of respective functions for each of the administrative and operational areas of Teen New York; In addition, the production capacity of the company is determined, the profitability of the company in the export of wool sacks is analyzed, complying with current labor regulations, the cost of production of each export was identified, that is, how much is invested in the matter premium, labor and indirect manufacturing costs for the purpose of making a financial evaluation of the project.