Browsing by Author "Palacios Navarrete, Mathius Sebastian"

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    Estudio del impacto social mediático que generó el caso del femicidio de María Belén Bernal, en la plataforma instagram de “El Comercio” y “El Telégrafo”
    (PUCE - Ibarra, 2023) Palacios Navarrete, Mathius Sebastian; Ulloa Erazo, Nancy Graciela
    Journalism fulfills a fundamental role in society because it has the mission of informing and educating its audience. Currently, we live in a world where information is being led by digital media and its immediacy. The study focuses on investigating the social impact generated by two important communication media in Ecuador, which began in the era of written press and have currently migrated to digitalization. An important factor in the study is the case of the femicide of María Belén Bernal since it caused much controversy in the nation. The investigation sought to identify how a couple of media can influence an already established society, however, we realized that social networks still do not have that power because despite the large audience that they have, the vast majority do not get involved and are dedicated to knowing the facts. The results show that the great difference in content creation that was evident between the two media. On the one hand, the Trade had generated a large amount of content compared to the 12 Telegraph that its contribution was minimal, but nevertheless it had a high interaction not at the levels that the Trade reached, but of a high range. This showed us that the public is not yet interested in informative and investigative content, but is looking for content that contains morbidity, tragedy and generates speculation. The investigation provided an opening for a study that seeks to know the impact generated by the case of María Belén Bernal in society. In the methodology, a mixed research approach was applied where qualitative and quantitative techniques will be used. In the qualitative one, interviews will be used as an instrument together with a matrix where the publications are evaluated and to find the quantitative results we will handle a content analysis.