Browsing by Author "Morocho Lagos, Jeajaira Elizabeth"
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Item Open Access Inteligencia de mercados para la exportación de queso mozzarella de la fábrica de lácteos San Luis ubicada en Cayambe(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-07) Morocho Lagos, Jeajaira ElizabethDairy SAN LUIS has been in the market for several years with its products having a great reception in the citizenship, since it develops quality products for its final customers, the present investigation, allowed to determine a target market to which the mozzarella cheese can be exported, to make the market intelligence was made use of the Trade Map tool, to know the imports and exports of the product worldwide regarding the mozzarella cheese product, thus determining the market suitable for the export of the product. In the same way, the logistical, legal and geographical factors of the destination country of the product were taken into account for exports. Given that the best market for the export of the product was the American, this market was selected due to the high consumption rate of this type of products, in the same way the financial analysis was carried out in order to know the export costs of the product. To the target market, and analyzing factors such as the NPV, IRR, C / B, equilibrium point, based on the information provided by the company San Luis of the city of Cayambe.