Browsing by Author "Medina Onofre, Esteban Javier"
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Item Open Access Análisis de contenidos multimedia de las páginas webs de Imbabura(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-01) Medina Onofre, Esteban JavierThe general purpose of the research was to analyse the multimedia contents in the digital media of Imbabura and Carchi, for the promotion of cultural events through qualitative research methods and techniques. The analytical method was worked with content analysis techniques, nine interviews with local experts were carried out, as well as direct observation techniques. Three types of instruments were used through index cards and questionnaires, which improved the qualitative statistics of the methodological analysis of the selected websites. For this, four specific objectives were designed that identified, on the one hand, the contents of production, consumption and cultural practices in web portals, from the theories of communication referring to the new currents of the origins of multimedia, through bibliographic sources for the elaboration of a documented analysis that was sustenance of the investigation. On the other hand, the elaboration of a communicational diagnosis of the digital media of Imbabura and Carchi with the purpose of creating a web platform that would contain the cultural contents and encourage the rescue and the practice of communicational processes as an agenda and cultural guide. Finally, from the pertinent point of view of the research, understand how these have faced the advent of digital technology and the new Internet environment in the transition to the digital age. The methodological exploration of this academic study focused on contributing to the field of communication elements in line with the latest advances in scientific research, specifying from the local point of view that interculturality is promoted as a communication process that is foreign to the global changes of the technology and the new world economies.