Browsing by Author "Iturriaga Hurtado, Shirley Mishell"
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Item Open Access Acuerdo multipartes entre la Unión Europea y Ecuador: análisis del impacto en la asociación de comercialización y exportación de banano Acorbanec de la provincia del Guayas, en la ciudad de Guayaquil, en los años 2017 - 2018(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-09) Iturriaga Hurtado, Shirley MishellThis research project analyzes the impact of the Multipart Agreement in the banana sector of the country. Interviews and surveys were conducted with the members of the Association of Marketing and Exportation of Ecuadorian Banana, which were complemented with documentary information, data and figures for exports of this product to Europe. It has been seen that, despite the short time of signing the Agreement until now, positive results are being produced for the banana sector. Despite this, this sector registers some weaknesses that it must overcome in order to face other competitors in the European market. It is also considered that it is necessary that from the Ecuadorian State new regulations and tariffs be established that allow it to deal with other competitors, mainly Colombia, in the European market and establish unmatched international competitiveness.