Browsing by Author "Cabascango Tabango, Cintya Pakarina"
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Item Open Access Plan de exportación de prendas de vestir bordadas a mano de la empresa Sisa Pakarina, hacia el mercado español(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-01) Cabascango Tabango, Cintya PakarinaSaint Louis of Otavalo located 110 kilometers from the city of Quito, district of Imbabura province declared as "intercultural the Ecuador capital" due to its richness cultural, scenery, history, and business development. The main economic activity is the manufacture of textiles and clothing from clothing that highlights your skills and creativity to domestic and foreign tourists in the market in Poncho Square or also known as the “Plaza de Ponchos”. This project has been elaborated with the purpose of encouraging the production of garments embroidered by hand for future export. In addition, the project focuses on two important situations; one is the commercialization of their products to the Spanish market for thus find an alternative for profitable business that will help increase the income of the company; and the other is to rescue traditional cultural values reflected in each garment produced. On the spanish market demands compliance with tariff and non-tariff barriers conditions of quality and innovation. Therefore, it is extremely important to have clear information on the process of production of garments embroidered by hand, availability of raw materials and financing opportunity. Market research reflects a possible international demand so you need planning and strategies to make it possible to the internationalization of the company towards Barcelona - Spain through specialty stores. In the financial aspect, the company requires funding to increase its production capacity and supply both the local and foreign markets, also requires human resources able to support throughout the process of production and export.