Browsing by Author "Burgos Tirira, Lizbeth Vanessa"
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Item Open Access Plan de exportación de queso amasado elaborado por la industria Prodalsan en la ciudad de San Gabriel provincia del Carchi hacia el departamento de Nariño - Colombia(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-10) Burgos Tirira, Lizbeth VanessaThe objective of the elaboration of this export plan is to indicate the feasibility and viability of exporting and making known in an efficient way a quality product as the kneaded cheese, produced in the Carchi´s Province to the Colombian market, which was necessary conduct a thorough market study in the potential market. All the information necessary for making decisions in the company is detailed within the plan. The business plan seeks the internationalization of the industry that presents a series of benefits such as the expansion of the client portfolio, improvement in resources, improvement in the product to be exported, new business opportunities, increase in sales, among others. It is very important to be clear about all the key aspects in the internationalization of the company, that is why this document is very necessary for the guide of the same and to be able to venture into the foreign market. During the research carried out, the market was known directly, the potential customers that are the supermarkets of the Department of Nariño, and surveys were applied which contain a lot of key information to enter the market, the industry was also visited permanently, and certain institutions that watch over foreign trade. Despite the fact that Colombia is a dairy industry market, it has gone through several problems, one of them, foot-and-mouth disease in livestock at the national level, which is why it does not currently allow it to export any type of dairy product. This is where Prodalsan will take advantage in exporting the kneaded cheese with all the laws and norms established, this product is only produced in Ecuador especially in the Province of Carchi where it is considered heritage. The logistics that will be applied is focused on managing resources effectively and efficiently where product flows are managed in a demanding manner in international spaces, transporting to the foreign market in a terrestrial way taking into account that the distance is not very long. To satisfy our customers the decision was made to negotiate in term DDP (Delivered Paid Rights) where the seller fulfills his responsibilities at the moment in which he leaves the goods at the agreed point in the country of destination. According to the financial analysis of the project shows that it is feasible seeing some important economic indicators such as Net Present Value (NPV) of 10959.51 an Internal Rate of Return (IRR) of 63% and a cost benefit of 3.11 considering that the recovery time of the investment is 2 years, 1 month and 13 days achieving a profit margin of 20%.