Browsing by Author "Alvarez Zambrano, Geovanny Xavier"
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Item Open Access Creación de una empresa para la exportación de pitahaya roja desde el recinto las golondrinas, provincia de Imbabura, a la ciudad francesa Saint Just Luzac(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-06) Alvarez Zambrano, Geovanny XavierIn the present work of degree aims to develop the creation of a company dedicated to the export of red pitahaya from the Las Golondrinas site in the province of Imbabura, to the French market of Saint Just Luzac. The need for the development of this project was born with the aim of ending the existing monopoly of the demand for fruit in the local market, and at extremely low prices. It is intended to support all producers in the Imbabura area dedicated to the activity of sowing and harvesting red pitahaya, with the aim of internationalizing their products in the European market. It has taken into account the entry into the market of France, taking advantage of the Agreement Multipartes Ecuador - European Union, in which the pitahaya has 100% preference, and another important point, is the high interest that its inhabitants have for the consumption of exotic fruits with high nutritional values and low in sugar, which benefits their health, without neglecting its exquisite flavor, which places the red pitahaya, in the first places of consumption.