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Browsing Libros con autores by Author "Álvarez Meythaler, Amparo de las Mercedes"
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Item Metadata only Empresarialidad, diseño y políticas públicas en Chile y Ecuador(2018) Álvarez Meythaler, Amparo de las Mercedes; Méndez Reátegui, Rubén Carlos BraulioEsta obra representa el inicio de un largo recorrido intelectual, al menos en lo que se refiere a la colaboración interdisciplinar, que constituye la esencia del desarrollo y crecimiento del diseño y el derecho (expresado a modo de herramienta fundamental para la formulación de políticas públicas generadas de un sistema legal y reglamentario moderno y proactivo) como disciplinas autónomas en su génesis, pero siempre abiertas a mostrar su carácter colaborativo. Ciertamente, a través de nuestra propuesta, se mantiene la búsqueda por articular una preocupación genuina con relación a otros aspectos relevantes como el uso racional de recursos, la trascendencia de las relaciones socioculturales expresadas a través de un marco institucional (jurídico) predecible y un entorno empresarial cambiante y competitivo.Item Metadata only Entrepreneurship, design and public policies in Chile and Ecuador. Product innovation and the transcendence of public policies(2020) Álvarez Meythaler, Amparo de las Mercedes; Méndez Reátegui, Rubén Carlos BraulioFrom a Design perspective, this work illustrates the role of entrepreneurship in Chile and Ecuador, in order to understand how new levels of innovation in Micro, Small and Medium Enterprises (MSMES) can be encouraged. It also highlights the need to strengthen the legal framework in order to present Design as a strategic option that brings value and meaning to a product. This proposal has thus been oriented based on the perspective of productive entrepreneurship, institutional strength, and the company identity through the integration of theoretical and cultural aspects. The scenario of MSMEs in Ecuador and Chile and their competitive environment is presented. In both scenarios, multiple public organizations (Ecuador) and public and private organizations (Chile) make constant efforts to encourage product development in MSMEs. These organizations focus on promoting the company’s production and internal management through economic support programs, training, networking and links with other companies, creation of proactive public policies, etc. The promotion of these organizations has the central objective of using efficient legaleconomic governance rules to establish high innovation standards, maximize economic contributions, develop entrepreneurship and raise the level of competitiveness within and outside of both countries.