CIENCIAS SOCIALES Y HUMANAS

Permanent URI for this community

https://repositorio.puce.edu.ec/handle/123456789/185
CIENCIAS SOCIALES Y HUMANAS

Browse

Browsing CIENCIAS SOCIALES Y HUMANAS by Author "Aguirre Farinango, Johanna del Carmen"

Now showing 1 - 1 of 1
  • Thumbnail Image
    ItemOpen Access
    Análisis de las redes sociales y su impacto mediático: facebook y el caso "ballena azul"
    (Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-04) Aguirre Farinango, Johanna del Carmen
    This study is about "The Blue Whale", game developed and spread through the social network "Facebook", which generated great controversy during the years 2016 and 2017, although its origin is earlier. Since the phenomenon became public, in the months of March and April, interest in the problem was growing, because of the victims it generated, especially in adolescents and children from different countries in Latin America, such as the cases reported in Colombia, Argentina, Mexico and Brazil. Once made the investigations by the authorities, it was discovered that its origin is Eastern Europe, specifically in Russia. This game consists of about 50 challenges that participants must meet over the same number of days, ranging from spending a night of sleeplessness, marking a blue whale with a knife in the arm, until suicide. For this reason, the problem is described based on the existing theoretical support on communication, its models, types, media and the description of the Internet, Facebook, as well as adolescence and other concepts and categories. With this support, the specific situation of the problem is analyzed, after having surveyed 8th grade students of the Otavalo Educational Unit, 9th grade students of the Educational Unit Teodoro Gómez de la Torre and 10th grade students of the Ibarra Educational Unit, with this the figures obtained with the respective tabulation are analyzed. As a communication response, a prevention campaign was developed against the danger of games in the social network, with the creation of the Fan page, arriving with images, photographs, spots, posters, so that young people can prevent this type of danger; In the same way, the respective follow-up was carried out, in the social network and in the media, which was complemented with the measurement of the impacts on the social, political, media and educational dimensions. In addition to this, the work is complemented with recommendations and conclusions of the respective investigation.