Multilingüe en Negocios y Relaciones Internacionales

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Browsing Multilingüe en Negocios y Relaciones Internacionales by Author "Alvarado Miniguano, Priscila Elizabeth"
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Design of a business plan intended for the creation of the fluvial transport company kara solar in Pastaza province with positive social and environmental impact(PUCE - Quito, 2019) Alvarado Miniguano, Priscila Elizabeth; Arteaga Romero, María BelénSince the industrial era, anthropogenic activities have caused the acceleration in the emission of greenhouse gases causing the planet's atmosphere to have a concentration of 407.61 ppm in 2018 which has not been observed in the last 800,000 years. This has generated the increase in temperature in the ocean and air, sea level rise, the loss of ice, and extreme weather events affecting the health of people, ecosystems, and economies. Correspondingly, the international community, including the private and public sectors, has created mechanisms and implemented measures to deal with this phenomenon based on the concept of sustainable development. Ecuador is not far behind and has inserted these two concepts in its Constitution and Plans of Good Living to face climate change. Also, there are projects and companies that seek not only to get economic benefit, but also to have a social and environmental impact. This is how Kara Solar came about, a project located in Pastaza province that seeks to tackle climate change and achieve sustainable development through a solar boat. This project seeks to become a community enterprise run by nine Achuar communities. However, Kara Solar does not have a model or a business plan. That is why the present dissertation project proposes to design these two in only one through the Lean Startup method, which includes a survey, and the Business Model Canvas (BMC), with positive social and environmental impact. For this purpose, the global, national, and local context will be analyzed mainly from the point of view of sustainable development, whose principles will allow us to understand the relationship between the social, environmental, and economic dimensions. This information and the survey will allow determining the environmental and social impacts that Kara Solar seeks to achieve through its business plan.
