Plan de negocios para el depósito de huevos Gicelita en la ciudad El Ángel, cantón Espejo, provincia del Carchi
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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
El objetivo del presente proyecto es presentar un plan de negocios para el depósito de huevos Gicelita, en la ciudad El Ángel, cantón Espejo, provincia del Carchi, y de esta manera pueda constituirse como empresa con un modelo de gestión para la puesta en marcha del negocio. Se desarrolla el marco teórico, el cual se considera como base para realizar el trabajo de investigación, además se presenta una breve reseña histórica de la constitución del depósito de huevos Gicelita, enfoque e infraestructura que dispone, así como también el planteamiento del problema, objetivos generales y específicos, la metodología aplicada para realizar la investigación de mercado, la cual se refiere a la aplicación de encuestas. Se presenta el estudio de mercado, el cual comprende: análisis del entorno y análisis del mercado, y se da a conocer la propuesta administrativa, propuesta técnica, propuesta comercial, propuesta contable y propuesta financiera, lo cual permite definir como entregable la documentación que conforma el plan de negocios, el mismo que demuestra la viabilidad del proyecto. A continuación, se presenta las conclusiones y recomendaciones del resultado obtenido mediante la aplicación del plan de negocios a través de la metodología aplicada. Finalmente, se presentan anexos y referencias bibliográficas que se utilizaron para desarrollar el presente proyecto.
The goal of this project is to present a business proposal for an egg store called Gicelita, located in the city of El Ángel, cantón Espejo, in the province of Carchi, and by doing this model of company we can set up the motion of a business management. The theoretical framework is developed, which is considered the foundation for carrying out the research work, also, a brief historical review of how ”Gicelita eggs deposit works, focus and infrastructure available, as well as how to approach a problem. , general and specific objectives, the methodology applied to carry out market research, which refers to the application of surveys. Study of a marketplace is presented, which includes: analysis of the environment and analysis of the market, and the administrative proposal, technical proposal, commercial proposal, accounting proposal and financial proposal are presented, which allows us to submit the documentation that forms the business plan, the same that demonstrates the viability of the project. Next, conclusions and recommendations of the results are presented by obtaining the business plan through the applied methodology. Finally, attachments and bibliographic references that were used to develop the project are presented.
The goal of this project is to present a business proposal for an egg store called Gicelita, located in the city of El Ángel, cantón Espejo, in the province of Carchi, and by doing this model of company we can set up the motion of a business management. The theoretical framework is developed, which is considered the foundation for carrying out the research work, also, a brief historical review of how ”Gicelita eggs deposit works, focus and infrastructure available, as well as how to approach a problem. , general and specific objectives, the methodology applied to carry out market research, which refers to the application of surveys. Study of a marketplace is presented, which includes: analysis of the environment and analysis of the market, and the administrative proposal, technical proposal, commercial proposal, accounting proposal and financial proposal are presented, which allows us to submit the documentation that forms the business plan, the same that demonstrates the viability of the project. Next, conclusions and recommendations of the results are presented by obtaining the business plan through the applied methodology. Finally, attachments and bibliographic references that were used to develop the project are presented.
Description
Keywords
Plan de negocios, Comercialización, Depósito de huevos