Uso de la realidad aumentada en Imbabura Geoparque Mundial UNESCO – caso de estudio geositio Laguna de Yahuarcocha
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Date
2023
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Publisher
PUCE - Ibarra
Abstract
La realidad aumentada es una alternativa innovadora de marketing en turismo; al ser una herramienta tecnológica de fácil uso y aplicación en cualquier entorno que plantee posicionarse en los mercados locales, nacionales e internacionales, para atraer visitantes, satisfaciendo la necesidad de tener un encuentro cercano previo a la visita de cualquier atractivo turístico, debido a que la RA ofrece un acercamiento personalizado y realista de manera virtual. Este estudio se planteó como objetivo: Aplicar la realidad aumentada como herramienta tecnológica en el geositio Laguna de Yahuarcocha, para diversificar la oferta turística. La metodología usada inicia con una investigación aplicada de enfoque mixto, cuyos métodos fueron: inductivo-deductivo, analítico-sintético, los que ayudaron en el análisis de revisión bibliográfica, y posteriormente a llegar a conclusiones del proyecto. Las técnicas aplicadas fueron: encuestas a través de un cuestionario de 10 preguntas cerradas; un guion de entrevista con 10 preguntas abiertas dirigidas a dos funcionarios del Imbabura Geoparque Mundial UNESCO y dos docentes de ingeniería en sistemas, cuyos criterios ayudaron a la conformación de la propuesta. El universo de estudio se basa en 70,042 turistas que visitan el geositio Laguna de Yahuarcocha mensualmente. La muestra que se obtuvo fuer de 96 personas a encuestar. Los resultados más relevantes radican en el interés de los visitantes por experimentar la Realidad Aumentada en el patrimonio natural; a más de eso, el geositio está catalogado como el atractivo top de la ciudad de Ibarra. Se concluye que, la aplicación tiene buen potencial para servir de promoción para este geositio en la cual se deberá agregar más temas de información para el turista, como la geología del lugar y la historia en el ámbito cultural, es así que esta aplicación fue diseñada para tener actualizaciones y ser aplicada a proyectos de mayor relevancia.
Augmented reality is an innovative tourism marketing alternative; Being a technological tool that is easy to use and apply in any environment that aims to position itself in local, national and international markets, to attract visitors, satisfying the need to have a close encounter prior to visiting any tourist attraction, because the AR offers a personalized and realistic approach in a virtual way. The objective of this study was: Apply augmented reality as a technological tool in the Laguna de Yahuarcocha geosite, to diversify the tourist offer. The methodology used begins with an applied research with a mixed approach, whose methods were: inductive-deductive, analytical-synthetic, which helped in the analysis of the bibliographic review, and later to reach conclusions of the project. The techniques applied were: surveys through a questionnaire of 10 closed questions; an interview script with 10 open questions addressed to two officials from Imbabura UNESCO World Geopark and two professors of systems engineering, whose criteria helped to shape the proposal. The universe of study is based on 70,042 tourists who visit the Laguna de Yahuarcocha geosite monthly. The sample that was obtained was 96 people to be surveyed. The most relevant results lie in the interest of visitors to experience Augmented Reality in natural heritage; In addition to that, the geosite is listed as the top attraction in the city of Ibarra. It is concluded that the application has good potential to serve as a promotion for this geosite in which more information topics for tourists should be added, such as the geology of the place and the history in the cultural field, so this application was designed to have updates and be applied to more relevant projects.
Augmented reality is an innovative tourism marketing alternative; Being a technological tool that is easy to use and apply in any environment that aims to position itself in local, national and international markets, to attract visitors, satisfying the need to have a close encounter prior to visiting any tourist attraction, because the AR offers a personalized and realistic approach in a virtual way. The objective of this study was: Apply augmented reality as a technological tool in the Laguna de Yahuarcocha geosite, to diversify the tourist offer. The methodology used begins with an applied research with a mixed approach, whose methods were: inductive-deductive, analytical-synthetic, which helped in the analysis of the bibliographic review, and later to reach conclusions of the project. The techniques applied were: surveys through a questionnaire of 10 closed questions; an interview script with 10 open questions addressed to two officials from Imbabura UNESCO World Geopark and two professors of systems engineering, whose criteria helped to shape the proposal. The universe of study is based on 70,042 tourists who visit the Laguna de Yahuarcocha geosite monthly. The sample that was obtained was 96 people to be surveyed. The most relevant results lie in the interest of visitors to experience Augmented Reality in natural heritage; In addition to that, the geosite is listed as the top attraction in the city of Ibarra. It is concluded that the application has good potential to serve as a promotion for this geosite in which more information topics for tourists should be added, such as the geology of the place and the history in the cultural field, so this application was designed to have updates and be applied to more relevant projects.
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Keywords
Turismo, Geoparque, Geositio, Realidad aumentada, Laguna de yahuarcocha