Sistema gráfico comunicacional para el jardín botánico “Rincón de las Orquídeas” del cantón San Pedro de Huaca, provincia del Carchi
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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
El presente proyecto integrador tiene como finalidad aportar en la certificación y reconocimiento a nivel local y nacional del Jardín botánico “Rincón de las Orquídeas”, ubicado en la ciudad de Huaca, para lo cual se desarrolló tres productos fundamentales. Para lograr consolidar las propuestas, se recurrió a realizar entrevistas a profesionales en botánica, arquitectura y diseño. El primer producto es un manual corporativo en el cual se detalla y reglamenta el uso de la marca. El segundo es un catálogo fotográfico que contiene varias imágenes de las diferentes especies de orquídeas. El tercero es el manual señalético corporativo, donde se especifica, la construcción e instalación del sistema señalético, que se encarga de regular y guiar a los transeúntes. Estas propuestas responden a las necesidades que requieren este jardín botánico, el cual posee una belleza natural muy exótica. Además se recurrió a la metodología de Bruno Munari, la cual ayudó a definir el problema, subproblemas, recopilación y análisis de la información obtenida; la demostración de prototipos, entre otros parámetros aplicados, tuvo resultados positivos. Para la elaboración del sistema de señalización en el jardín botánico se usaron materiales sustentables como la madera de pino 96% proveniente de plantaciones cultivadas, y 4% correspondiente a otros materiales como metal galvanizado y vinil adhesivo; de esta manera no se afectan a las orquídeas ni al medio ambiente.
The present integrative project aims to contribute in the certification and local and national recognition of the Botanical Garden Rincón de las Orquídeas” located in Huaca city, for which we developed three fundamental products. To consolidate the proposals, we resorted to interviewing professionals in botany, architecture and design. The first product is a corporate manual in which the use of the brand is detailed and regulated. The second is a photographic catalog that contains several images of the different species of orchids. The third is the corporate signage manual, which specifies the construction and installation of the signage system, which is responsible for regulating and guiding pedestrians. These proposals respond to the needs of this botanical garden, which has a very exotic natural beauty. In addition, the methodology of Bruno Munari was used, which helped to define the problem, subproblems, compilation and analysis of the information obtained; the demonstration of prototypes, among other parameters applied, had positive results. For the elaboration of the signaling system in the botanical garden, sustainable materials such as 96% pine wood from cultivated plantations were used, and 4% corresponding to other materials such as galvanized metal and vinyl adhesive; In this way, orchids and the environment are not affected.
The present integrative project aims to contribute in the certification and local and national recognition of the Botanical Garden Rincón de las Orquídeas” located in Huaca city, for which we developed three fundamental products. To consolidate the proposals, we resorted to interviewing professionals in botany, architecture and design. The first product is a corporate manual in which the use of the brand is detailed and regulated. The second is a photographic catalog that contains several images of the different species of orchids. The third is the corporate signage manual, which specifies the construction and installation of the signage system, which is responsible for regulating and guiding pedestrians. These proposals respond to the needs of this botanical garden, which has a very exotic natural beauty. In addition, the methodology of Bruno Munari was used, which helped to define the problem, subproblems, compilation and analysis of the information obtained; the demonstration of prototypes, among other parameters applied, had positive results. For the elaboration of the signaling system in the botanical garden, sustainable materials such as 96% pine wood from cultivated plantations were used, and 4% corresponding to other materials such as galvanized metal and vinyl adhesive; In this way, orchids and the environment are not affected.
Description
Keywords
Diseño de imagen corporativa, Catálogo fotográfico, Señalética, Jardín botánico, Orquídeas