Álvarez Meythaler, Amparo de las MercedesMéndez Reátegui, Rubén Carlos Braulio2023-11-042023-11-0420209789978774526https://repositorio.puce.edu.ec/handle/123456789/4020From a Design perspective, this work illustrates the role of entrepreneurship in Chile and Ecuador, in order to understand how new levels of innovation in Micro, Small and Medium Enterprises (MSMES) can be encouraged. It also highlights the need to strengthen the legal framework in order to present Design as a strategic option that brings value and meaning to a product. This proposal has thus been oriented based on the perspective of productive entrepreneurship, institutional strength, and the company identity through the integration of theoretical and cultural aspects. The scenario of MSMEs in Ecuador and Chile and their competitive environment is presented. In both scenarios, multiple public organizations (Ecuador) and public and private organizations (Chile) make constant efforts to encourage product development in MSMEs. These organizations focus on promoting the company’s production and internal management through economic support programs, training, networking and links with other companies, creation of proactive public policies, etc. The promotion of these organizations has the central objective of using efficient legaleconomic governance rules to establish high innovation standards, maximize economic contributions, develop entrepreneurship and raise the level of competitiveness within and outside of both countries.OpenAccessEmprendedoresInnovación administrativaDesarrollo organizacional