Broadening 'media' for development communication: alternative channels employed in Loja, Ecuador

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dc.careerEscuela de Ciencias Biológicases
dc.category.authorprincipalen_US
dc.contributor.authorBaus Carrera, Esteban Guillermo
dc.contributor.correspondingBaus Carrera, Esteban Guillermo
dc.countryEcuadores
dc.date.accessioned2023-11-04T21:45:34Z
dc.date.available2023-11-04T21:45:34Z
dc.date.issued2019
dc.dedication.authorTCes
dc.description.abstractWhen communicators use media and communication to address problems of development, we seek to assess whether those interventions are grounded in current development challenges and in patterns of media use. Additional challenges emerge, however, from patterns in media use between those used by development communication professionals and those that are accessible to communities. Electronic media, such as radio and television, or digital media platforms, including computer-based and mobile technologies, are available in urbanized areas of the global south, but are not accessible to all communities. Our study group has engaged three rural communities located in the mountainous province of Loja, Ecuador for over a decade through development communication efforts. Since these communities experience low access to electronic and digital media, our study group and the communities had to re-think what 'media' means in these communities. Drawing on our experiences of co-creating graffiti walls, songs and plays, we argue that development communicators must be open to channels of media that are neither electronic nor digital, but are accessible to communities in which we work.en_US
dc.facultyCiencias Exactas y Naturaleses
dc.id.author2000029690
dc.id.type1
dc.identifier.doihttps://doi.org/10.1177/1326365X19870097
dc.identifier.issn2321-5410
dc.identifier.urihttps://repositorio.puce.edu.ec/handle/123456789/6090
dc.identifier.urihttps://journals.sagepub.com/doi/abs/10.1177/1326365X19870097
dc.indexed.databaseScimago Journal Rankes
dc.language.isoen
dc.list.authorsBates, B., Nieto-Sanchez, C., Marvel, D., Guerrero, D., Baus, E., Grijalva, M.
dc.magazine.pageRange201-213
dc.magazine.titleAsia Pacific Media Educatores
dc.magazine.volumeChapter29 (2)
dc.rightsOpenAccessen
dc.statepublisheden_US
dc.subjectComunicación para el desarrolloes
dc.subjectMedios digitaleses
dc.subjectComunicación para el desarrollo
dc.subjectMedios digitales
dc.titleBroadening 'media' for development communication: alternative channels employed in Loja, Ecuadoren_US
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